Hello and welcome!

Needle+Cloth began as an Instagram account about ten years ago, after I bought a sewing machine on a whim and started making small things for my baby daughter. What began as a casual creative outlet slowly grew into something much bigger: a way of expressing a part of myself I hadn’t fully recognised before.

In some ways this is surprising, because sewing has always been around me. My Czech grandmother, Ružena, was a professional dressmaker. She looked after me after school in the former Yugoslavia, and I grew up watching her transform fabric with her hands and her old Singer machine. She never formally taught me; she simply let me experiment with scraps of fabric and showed me the basics when I needed them.

For more than thirty years I worked as a news producer, most of that time at BBC News. In 2025 I decided to leave that world and focus on something very different. Instead of constantly documenting what is wrong with the world, I wanted to make something tangible and positive with my own hands.

Needle+Cloth is built around a simple idea: creating thoughtful clothes beyond trends and fast fashion. Each garment is made to order in a small corner of my home in South London using carefully sourced surplus fabrics and end-of-roll materials.

My hope is to create garments with character and longevity, pieces that people enjoy wearing for many years.